GPK

Real customer insights drive your store success

Heat mapping of store aisles

The modern retail environment is a far cry from that of just a couple of decades ago. The rise of online shopping and social media, along with a growing desire amongst consumers to understand and be understood by brands and businesses, means that many of us now have multiple interactions with a retailer before visiting a physical store.

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New Corporate Profile and Product Brochure

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GPK Group are proud to give a sneak peek at some of the upcoming marketing content ready for industry tradeshows and conferences in June and July 2017. We have been busy working away on developing and refining our brand and messaging in a cohesive and unified way.
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How as-a-Service (aaS) Can Help Your Business Grow

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The Australian real estate market has undergone enormous technological change in the past 20 years. Whilst much of this has been driven by how customers prefer to consume information (think: online property search versus newspaper ads), agents are increasingly recognising the benefits new technology such as cloud services can provide these benefits, not just to marketing and customer relations, but also business systems and processes. 

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3 Key Benefits of Mobile Payments

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Today’s retailer faces a rate of change that is unprecedented. Franchises and independent stores vie for the business of increasingly tech savvy and time poor consumers. At the same time, storeowners and managers must stay abreast of local and international trends in order to compete in a global marketplace.

Maintaining a competitive advantage in today’s marketplace demands innovation. One of the best, yet largely untapped opportunities for retailers to boost operational efficiency and create a point of difference with their customer is at point of sale (POS).

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8 Critical Success Factors to an Effective Strategic Partnership

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At no point in history has it become more important to understand the phrase, “stick to your knitting.” Although in a rapidly changing world, doing the same thing better won’t necessarily help. Consequently, what ‘knitting’ should you focus on and how might you source the necessary ‘knitting’ capabilities needed? In this editorial we’ll provide you a framework that allows you to develop an approach to understand your motivations and the necessary partnership structures to develop successful outcomes.

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How a strong partnership helps Morgan’s IGA and Supa IGA Dromana succeed

GPK Group - Unifying Technology
The life lesson goes something like this, “we can’t be experts in everything, so surround yourself with smart people and you will be on the path to success.” Customers are becoming more discerning not only wanting cheaper prices but also an experience that is emotionally satisfying.  Competitors are trying to out-compete each other, often through supply chain optimisation and technology driven innovations. However, the increasing pace of technological change creates challenges to keep up with technology driven customer service and operational innovations.  The rapid pace of change and competition means you need to be a retail and customer service expert and critically think how you source the right technological skills and capabilities. 

To compete effectively requires a strategy of differentiation and innovation as customers continue to pursue price and experience. A key way to achieve this strategy is for business owners to establish partnerships with suppliers who understand their business and competitive environment. This partnership should help them create new value propositions as well as manage core business systems and activities. This was achieved by both Morgan’s IGA and Supa IGA Dromana in partnership with GPK Group, a Victorian headquartered managed services and retail technology solutions provider.

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GPK Retail purchases Retail Application Products (RAPS)


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GPK GROUP completed the purchase of all assets from Retail Application Products Pty Ltd (RAPS) in late 2015. Included in this transaction was Australia’s most trusted Point of Sale software – Merlin™.

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GPK takes a punt on the Women's Cancer Foundation


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It's not often that we bombard our customers with information or requests but this is a bit different. GPK is requesting your help to support a fantastic cause. GPK is a sponsor of this event and If you’re in Brisbane over the weekend (Saturday 20th of February) and looking for some quality entertainment then this might be for you. The Brisbane Racing Club - Doomben and the Women's Cancer Foundation (Ovarian Cancer Institute) are having a “Girls’ Day Out” fundraiser. It’s a great chance to have a great day out and show your support for a truly great cause.
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Small SEO success stories

Sometimes its not easy winning against the big boys, and even harder winning against big boys with big budgets.
One small but very dedicated company decided that they would step up to the plate.

Charlie Bins is a Melbounre based skip bin hire company that services Melbourne's South Eastern suburbs and is one of Melbourne’s cheapest skip bin hire spcialists. 
Servicing suburbs such as Templestowe through to Olinda including: Blackburn, Park Orchards, Warrandyte, Ringwood, Heathmont, Warranwood, Croydon, Kilsyth, Wonga Park, Mooroolbark, Boronia, Lilydale, Montrose, Mt Evelyn, Kalorama, Silvan and Wandin just to name a few.

Their website www.charliebins.com.au was bearly doing okay, the site looked great but the traffic was low and the phone was not ringing as much as the owner would have liked.
The skip bin hire business in Melbourne is competitive and we all need all the help we can get.

So we followed Googles advise, have good content, make sure you get SEO assistance, look closly at your liinks, don't be static - add content.
The good news is after all that www.charliebins.com.au future on the web is starting to look a lot more promising.
 
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Welcome to GPK...

GPK's portfolio of services cover all aspects of Information Technology, including Networking and Managed Services to Point of Sale, Communications and Connectivity technologies - all within the one company. Read more...

SCAMS & ALERTS.

Be careful, the world wide web has many (costly) pitfalls and not all things are as they seem - Yacob The Yak presents some 'possible' internet based 'scams'.
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